About me

Sarah van der Land is an Assistant Professor in Business Communication & Digital Media at the Tilburg University, where she teaches courses on Webcare, Corporate Communication, Online Personal Branding and conducts Social Media-related research. She also works freelance as a Digital Media & VR expert for several organizations, which allows her to implement her knowledge on technology in a corporate environment!

Sarah’s research interests focus on 1) Innovation (studying underlying mechanisms essential for creativity and organizational change),  2) Digital Technology to support (global) collaboration, and 3) Webcare, crisis communication and Online (Personal) Branding

PhD defense

Sarah loves to work while traveling. Everyday, I try to live my best life, combining work, sports, creativity and fun. Here’s a map of the countries I’ve visited so far on my journey.

Long bio

Sarah studied Communication Science at the Radboud University Nijmegen, specializing in International Business Communication. During her studies, she obtained a minor in Social Psychology, participated in the interdisciplinairy Honours Programme, and co-organized the first Cultfestival on campus. In 2006, she graduated cum laude with her Master’s thesis “Trust, Lust and Latex”, which was on effective health communication. For this thesis, she carried out research in South Africa for 6 months under the supervision of prof dr. Carel Jansen and prof dr. Leon de Stadler. This work was also awarded with the Radboud University Nijmegen Thesis Award and has led to a publication in the Information Design Journal.

Before pursuing her PhD on virtual collaboration at the Business School of VU University Amsterdam, she has obtained practical and research experience in Campaigning (Advertising/Health/and Political Campaigning). In doing so, she worked for the Amsterdam-based advertising agency THEY, participated in a traineeship on political campaigning at BKB Academy  and worked for SWOCC (the Foundation for Scientific Research on Commercial Communication) where she co-authored a book on how advertising influences you unconsciously. In November 2008, she started her PhD study at the VU University Amsterdam under the supervision of prof dr Marleen Huysman, dr Frans Feldberg and dr Alexander Schouten. Her PhD research was conducted at the Faculty of Economics and Business Administration (see KIN Research Group) between 2008 and 2012, and her work resulted in three journal articles, one book chapter, and presentations at the International Communication Association Conference and the Academy of Management Conference. During her PhD studies, Sarah was a Visiting Scholar at Michigan State University’s Department of Telecommunication, Information Studies and Media.



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